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Melco Resorts & Entertainment’s Strategy in Japan to Concentrate On Uniqueness

Written by Gordon Jinn
Melco Resorts & Entertainment s Strategy in Japan to Concentrate On Uniqueness

Melco Resorts & Entertainment, a casino developer and operator will develop a strategy of innovation and uniqueness when and if it wins a license in Japan. The company is one of many major casino operators vying for the Japanese market; this arising as the government has recently legalised gambling.  Other operators in the bidding are, MGM Resorts International, Las Vegas Sands, Hard Rock International, and Genting Group and a few others.

In a recent statement the company explained that it is too early in the process to announce its vision in the Japanese casino market but that innovation and uniqueness will form part of their main strategy. Melco will aim to build something unique and completely different to its other developments.  It runs venues in the Philippines and in Macau.

It is likely that many of the international operators vying for this market will join forces with local partners.

About the author

Gordon Jinn

Founder and Head Casino Reviewer

The man who runs the show since day 1. Loves NetEnt games in particular. Had more luck in games then love. Favourite game is Twin Spin. What Gordon doesn't know about casino isn't worth knowing.